Unlocking Success: The Hidden Role of Human Judgment in Data-Driven Marketing

Are data-driven decisions overrated? On this special roundtable episode, we challenge the conventional wisdom that more data always leads to better outcomes. Our guests, Kevin McEvilly, Andrew Fox, and Mike Della Porta, discuss the pitfalls of relying solely on analytics and the importance of human insight in crafting successful marketing strategies. Are you ready to rethink your approach?

Tune in to learn:

• Diversity is a significant challenge in the tech space.
• Agencies have always been technology-focused.
• The landscape of marketing is increasingly complicated.
• Investment in technology infrastructure is essential.
• Data governance is critical for effective decision-making.
• Human intuition plays a vital role alongside data.
• Organizations must adapt to rapid technological changes.
• Collaboration across departments enhances decision-making.
• The right questions lead to better insights and outcomes.

Mentions:

• Della Porta Consulting
• Unista
• Canvas Worldwide

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