Mikael Dia, founder of Funnelytics, shares his insights on how agencies can stand out in a crowded market. He emphasizes the shift from tactical execution to strategic thinking, advocating for data-driven decision-making that produces tangible results. The discussion includes using Funnelytics for visualizing customer journeys, enhancing client relationships, and exploring how AI is transforming agency workflows. Mikael also reflects on the importance of prioritizing client outcomes to maintain a competitive edge.

Mikael Dia, a former agency owner and founder of Funnelytics, dives into the world of visual client communication and SaaS development. He emphasizes how visual strategies not only enhance client understanding but also improve sales and retention by clearly mapping marketing funnels. Mikael shares insights from his journey, explaining how agencies can demonstrate value to clients through visual reporting and strategies. He discusses the challenges of transitioning from agency life to tech, stressing the importance of feedback and collaboration in building a successful SaaS product.