Mikael Dia

Mikael Dia, founder of Funnelytics, shares his insights on how agencies can stand out in a crowded market. He emphasizes the shift from tactical execution to strategic thinking, advocating for data-driven decision-making that produces tangible results. The discussion includes using Funnelytics for visualizing customer journeys, enhancing client relationships, and exploring how AI is transforming agency workflows. Mikael also reflects on the importance of prioritizing client outcomes to maintain a competitive edge.

Mikael Dia, founder of Funnelytics, shares insights on simplifying business operations for sustainable growth. He discusses the chaos that often follows venture capital investments and how to regain control through clarity. Key points include combating churn to maintain momentum and the four pillars for fulfillment while scaling. Mikael also reveals how Funnelytics helps businesses visualize customer journeys, enhancing decision-making without the guesswork, and emphasizes that success is about focus, not just scale.

Mikael Dia, a former agency owner and founder of Funnelytics, dives into the world of visual client communication and SaaS development. He emphasizes how visual strategies not only enhance client understanding but also improve sales and retention by clearly mapping marketing funnels. Mikael shares insights from his journey, explaining how agencies can demonstrate value to clients through visual reporting and strategies. He discusses the challenges of transitioning from agency life to tech, stressing the importance of feedback and collaboration in building a successful SaaS product.