Miguel Sepulveda

Miguel Sepulveda, Global Localization Manager at King and a keen voice in localization metrics, dives into the art of measuring ROI in localization. He highlights critical metrics that truly matter, especially those appealing to the C-Suite. Miguel explores the balance between traditional ROI measurements and the more nuanced impact of localizing content on customer experience. He discusses how effectively localized content can enhance revenue and user engagement, urging companies to rethink their approach to localization metrics. Exciting insights await!

Miguel Sepulveda, Global Localization Manager at King Entertainment and author of yolocalizo.com, dives into the pivotal role of localization in gaming development. He emphasizes that localization shouldn't be an afterthought, sharing insights on the necessity of early integration. The conversation touches on the evolution of automation testing in gaming, illustrating how AI complements human roles. Miguel passionately advocates for equal treatment of non-English players and discusses the importance of engaging diverse audiences, especially teenagers, in gaming.