Open World: Your Game Localization Podcast Episode 5 - Miguel Sepulveda
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Nov 29, 2022 Miguel Sepulveda, Global Localization Manager at King Entertainment and author of yolocalizo.com, dives into the pivotal role of localization in gaming development. He emphasizes that localization shouldn't be an afterthought, sharing insights on the necessity of early integration. The conversation touches on the evolution of automation testing in gaming, illustrating how AI complements human roles. Miguel passionately advocates for equal treatment of non-English players and discusses the importance of engaging diverse audiences, especially teenagers, in gaming.
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Localization is Key
- Plan localization from the start, not as an afterthought.
- Treat it as a continuous process, like music integration, not a one-time task.
Localization Misconceptions
- Viewing localization as a transactional afterthought creates problems.
- It leads to implementation issues with fonts, variables, and internationalization.
Prioritizing English
- Game developers often prioritize English copy while neglecting other languages.
- This undervalues the experience for non-English speakers, who are the majority.