Michelle Silva

Michelle Silva, Strategic Advisor of Consumer Experience at NRC Health, dives into the unique healthcare needs of midlife women, particularly during perimenopause. She highlights their pivotal role as healthcare consumers and stresses the importance of trust and personalized care. The discussion reveals how midlife women influence healthcare markets and the necessity for systems to earn their loyalty. Silva also explores the rising trend of femtech, advocating for consumer-centered models that address education gaps and enhance healthcare interactions.