Becker’s Healthcare Podcast Why Midlife Women Are Healthcare’s Super Consumers with Michelle Silva of NRC Health
Jul 10, 2025
Michelle Silva, Strategic Advisor of Consumer Experience at NRC Health, dives into the unique healthcare needs of midlife women, particularly during perimenopause. She highlights their pivotal role as healthcare consumers and stresses the importance of trust and personalized care. The discussion reveals how midlife women influence healthcare markets and the necessity for systems to earn their loyalty. Silva also explores the rising trend of femtech, advocating for consumer-centered models that address education gaps and enhance healthcare interactions.
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Michelle's Personal Perimenopause Story
- Michelle Silva shared her personal experience with perimenopause as a catalyst for her research and professional interest.
- She saw firsthand the conversation-starting power of shared symptoms and frustration.
Midlife Women as Super Consumers
- Women at midlife are "super consumers" with significant healthcare spending power and influence over family care decisions.
- Their loyalty hinges on trust, affecting health system recommendations and reputation.
Key Trust Drivers in Perimenopause Care
- Trust in healthcare hinges on reliability, competence, and respect, all crucial for women seeking perimenopause care.
- Failures in these areas lead to doubt, dissatisfaction, and seeking alternative care.