Michelle Amazeen

Michelle Amazeen, a Boston University researcher specializing in persuasion and misinformation, sheds light on the troubling world of advertorials created for oil companies. She discusses the deceptive nature of sponsored content and its impact on public perception, especially on social media. Amazeen highlights the necessity for better labeling and transparency to combat misinformation. Drawing on her recent research, she reveals how audiences, particularly younger ones, struggle to distinguish between authentic news and misleading advertising, advocating for improved media literacy.