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Michelle Amazeen

Boston University researcher specializing in persuasion, misinformation, and native advertising. Her work focuses on how people process information from advertorials and strategies to improve media literacy.

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Mar 21, 2025 • 19min

New Research: The Advertorials Many Media Outlets Make for Oil Companies Are Misleading, But They Don't Have to Be

Michelle Amazeen, a Boston University researcher specializing in persuasion and misinformation, sheds light on the troubling world of advertorials created for oil companies. She discusses the deceptive nature of sponsored content and its impact on public perception, especially on social media. Amazeen highlights the necessity for better labeling and transparency to combat misinformation. Drawing on her recent research, she reveals how audiences, particularly younger ones, struggle to distinguish between authentic news and misleading advertising, advocating for improved media literacy.