Michelle Amazeen
Boston University researcher specializing in persuasion, misinformation, and native advertising. Her work focuses on how people process information from advertorials and strategies to improve media literacy.
Best podcasts with Michelle Amazeen
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Mar 21, 2025 • 21min
New Research: The Advertorials Many Media Outlets Make for Oil Companies Are Misleading, But They Don't Have to Be
Michelle Amazeen, a Boston University researcher specializing in persuasion and misinformation, sheds light on the troubling world of advertorials created for oil companies. She discusses the deceptive nature of sponsored content and its impact on public perception, especially on social media. Amazeen highlights the necessity for better labeling and transparency to combat misinformation. Drawing on her recent research, she reveals how audiences, particularly younger ones, struggle to distinguish between authentic news and misleading advertising, advocating for improved media literacy.
Jun 5, 2025 • 39min
Episode 309: When Facts Aren’t Enough: Rethinking the Role of Fact-Checking
In this engaging discussion, Dr. Michelle A. Amazeen, a renowned expert in mass communication and misinformation from Boston University, tackles the evolving role of fact-checking. She dives into how fact-checking practices have evolved in journalism and the need for transparency in an age dominated by social media. Dr. Amazeen emphasizes the role of AI in identifying misinformation and the importance of pre-bunking to enhance media literacy. Her insights shed light on the disconnect between public expectations and the realities of fact-checking, making a compelling case for better audience engagement.
