Michele Griffin

In this engaging discussion, Michele Griffin, the founder of Premier GTM and ex-partner at a16z, shares her expertise on go-to-market strategies for AI-native startups. She emphasizes the importance of visibility for founders in gaining trust and traction. Michele highlights how AI tools can streamline sales processes and enhance messaging. She also offers insights on effective LinkedIn usage and the evolving roles in sales, predicting a shift towards more technical resources and service-led strategies for deeper engagement.