Layer Zero Cracking the Go-To-Market Code with ex-a16z / PremiereGTM's Michele Griffin
Oct 23, 2025
In this engaging discussion, Michele Griffin, the founder of Premier GTM and ex-partner at a16z, shares her expertise on go-to-market strategies for AI-native startups. She emphasizes the importance of visibility for founders in gaining trust and traction. Michele highlights how AI tools can streamline sales processes and enhance messaging. She also offers insights on effective LinkedIn usage and the evolving roles in sales, predicting a shift towards more technical resources and service-led strategies for deeper engagement.
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Founder Visibility Drives GTM Momentum
- Lead with visibility as a founder to build trust, talent, and traction quickly.
- Use new AI-enabled engagement tools to accelerate buyer interest and meetings.
Treat AI As A Team Member
- AI-native startups treat the GTM stack as a team member, automating research, outbounding, and real-time pitching.
- People still hold the trust role; AI augments speed and account knowledge rather than replaces sellers.
Message For Impact, Not Features
- Nail messaging by articulating impact and outcomes, not just technical features.
- Define and iterate your ICP quickly to find repeatable buyers and influencers.