Michel Fortin

Michel Fortin, Head of Growth at Consulting Success, shares his wealth of experience working with seven and eight-figure companies and dives into the impact of AI on consulting. He discusses the necessity for consultants to embrace AI as a collaborative partner, highlighting fears of job displacement versus the enduring value of human expertise. Fortin introduces the RACES framework to enhance AI-generated content and demonstrates effective strategies for crafting compelling Google ads, all while promoting transformative growth within the consulting industry.

In this engaging conversation, Michel Fortin, Head of Growth at Consulting Success, shares insights on the evolving role of AI in consulting. He argues that AI won't replace consultants but rather change how they operate. Consultants must embrace AI to enhance their human skills and deliver better outcomes. The RACES framework is introduced to maximize AI's effectiveness by structuring input. Fortin emphasizes that those who adapt to this AI-driven landscape will thrive, while others risk being left behind.

In this engaging discussion, marketing expert Michel Fortin shares his insights on leveraging AI in consulting. He emphasizes the importance of understanding AI without needing to become an expert. Fortin explores the balance between technology and human connection, revealing how AI can boost efficiency while maintaining authenticity in client interactions. He highlights the necessity for consultants to adapt to changes in content creation and stresses the value of personal storytelling. Ultimately, he advocates for using AI to elevate consulting practices and justify higher fees.