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Michael Wieder

Co-founder, President, and CMO of children’s lifestyle brand Lalo. He transitioned from sports and entertainment to entrepreneurship, focusing on timeless design and emotional connection with parents in his marketing strategies.

Best podcasts with Michael Wieder

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Mar 27, 2025 • 47min

Bold vs. Minimalist Branding - Which One Actually Sells More?

Michael Wieder, Co-founder and CMO of children’s brand Lalo, shares his journey from sports to building a brand focused on timeless design. He delves into the emotional connections Lalo creates with parents, emphasizing empathy in marketing. Discussion highlights include the significance of customer retention amid rising acquisition costs and the success of influencer marketing through authentic relationships. Michael also navigates the complexities of expanding into retail, showcasing the importance of trust and strong brand identity in a competitive market.