CNN 5 Things

One Thing: What to Expect When You’re Expecting More Tariffs

May 18, 2025
Michael Wieder, co-founder of Lalo, a company dedicated to innovative baby products, shares insights on the impact of tariffs on his industry. He discusses the recent easing of trade tensions between the U.S. and China, but warns consumers might still feel the consequences. Wieder emphasizes the importance of transparent communication with customers about how tariff changes affect prices. He also outlines his strategies for adapting supply chains to navigate these challenges while still prioritizing affordability and safety for parents.
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ANECDOTE

Tariffs Dominate Life and Work

  • Michael Wieder shares how tariffs dominate conversations personally and professionally.
  • He feels pressured as a business owner to continuously address tariff impacts with his network.
INSIGHT

Challenges of U.S. Manufacturing Shift

  • U.S. factories lack the expertise and support that foreign factories provide.
  • Bringing manufacturing stateside is challenged by skill shortages and high tooling costs.
ADVICE

Communicate Transparently With Customers

  • Lalo launched 'Tariff Tuesdays' emails to transparently update parents on tariff impacts.
  • They also hold public Q&A sessions to engage customers and build trust.
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