Michael Scullin, owner of Palmetto Pump House in Charleston, SC, shares insights from his vibrant powerlifting gym serving over 560 members. He discusses the essential role of community and staff in creating an inclusive environment for all fitness levels. Scullin reveals effective marketing strategies and the importance of branding in retaining clients. He also reflects on his transition from a corporate job to gym ownership and plans for future expansion, emphasizing the innovative practices that keep his gym thriving.