Michael López

In this enlightening conversation, Michael López, author and behavior change expert, shares insights from his book on effective transformation strategies. He discusses the neuroscience of habit formation and the importance of neuroplasticity in embracing change. Listeners learn how emotions and repetition foster lasting learning, while the goal gradient hypothesis reveals how breaking goals into smaller milestones boosts motivation. López also explores the benefits of cold exposure and stresses the need for a growth-oriented mindset to achieve personal growth and performance.