Michael Kliger

Michael Kliger, CEO of luxury e-commerce platform Mytheresa, joins Lauren Santo Domingo, co-founder of Moda Operandi, to discuss the recent downturn in the luxury market. They explore how rising marketing costs and competition have impacted profitability, as well as the transformation of the sector post-pandemic. Kliger emphasizes the importance of preparedness amid economic challenges, detailing innovative customer engagement strategies and the shift towards long-term relationships with clientele. Tune in for insights on navigating this complex landscape.

Michael Kliger, CEO of LuxExperience and former head of Mytheresa, shares his journey in the luxury e-commerce realm. He discusses the importance of a consistent, customer-first strategy that drives loyalty rather than a focus on immediate revenue. Kliger explains his innovative approach to acquiring distinct retailers to cater to diverse customer bases and the emotional motivations behind luxury purchases. He also highlights how Mytheresa’s curated offerings help avoid choice overload while boosting average order values and adapting to evolving global markets.

Michael Kliger, CEO of Mytheresa, discusses the luxury e-commerce market and the challenges faced by online retailers. They explore the impact of factors like stock market and real estate markets on the spending habits of higher-end consumers. They also discuss promotional activity and markdowns in the luxury market, as well as the contrasting spending patterns of Chinese consumers compared to Western Europe.