Michael F. Schein

Michael F. Schein, founder of MicroFame Media and author of The Hype Handbook, dives into the art of attracting attention through strategic storytelling. He redefines hype, highlighting its emotional engagement potential and lessons from historical figures like the Magi. Schein discusses crafting personal narratives that resonate with audiences, emphasizing the importance of authenticity. He also explores the dual role of narrative elements and the power of theatricality in personal branding, offering insights on how hype can effectively influence leadership.

Michael F. Schein, expert in utilizing hype to achieve success, discusses the allure of achieving dreams, the influence of high school social groups, the importance of context in advice, the power of packaging, mass persuasion tactics, and embracing theater and drama in marketing.

Michael F. Schein, Founder of MicroFame Media, discusses creating hype around consulting services. Topics include leveraging modern platforms for business growth, using psychology-based marketing, and strategies for early-stage consultants. He explores polarization for visibility, online promotion, and evolving from agency to consultancy think tank.