Michael Edelen

Patrick Canberos and Michael Edelen, co-founders of Cold-Blooded and Bizarre, share their journey of creating a beloved local brand through community engagement. They reveal how free reptile relocation services and clever marketing tactics, like handing out stickers as mobile business cards, helped establish trust and brand awareness. By prioritizing Google reviews over paid ads and participating in school programs, they turned simple interactions into powerful community touchpoints. Plus, they share some fun insights about a two-headed snake!