Problem Solvers How to Build Brand Awareness Without Paying for Ads
Dec 15, 2025
Patrick Canberos and Michael Edelen, co-founders of Cold-Blooded and Bizarre, share their journey of creating a beloved local brand through community engagement. They reveal how free reptile relocation services and clever marketing tactics, like handing out stickers as mobile business cards, helped establish trust and brand awareness. By prioritizing Google reviews over paid ads and participating in school programs, they turned simple interactions into powerful community touchpoints. Plus, they share some fun insights about a two-headed snake!
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Hobby Turned Local Business
- Patrick and Michael built Cold-Blooded and Bizarre from childhood reptile passions and a gap in Charlotte's market. They moved to Charlotte and used local reptile expos to announce the upcoming store before opening.
Show Up Where People Gather
- Get in front of people physically by showing up at local events and street festivals. Use boots-on-the-ground brand ambassadors to create recognition faster than passive media placements.
Offer Free Community Services
- Offer community-first services that solve immediate problems, like free relocation of nuisance reptiles. Those services make non-customers remember and recommend your business.