Michael Dodsworth

Michael Dodsworth, Founder and CEO of Fanfare, shares insights on the art of storytelling in product launches. He elaborates on how simplified, resonant narratives can captivate audiences and drive product success. The conversation dives into creating immersive experiences that enhance customer journeys, emphasizing the importance of aligning strategic goals with audience engagement. Additionally, Michael discusses translating launch principles to software, the significance of cross-functional collaboration, and the role of AI in modern product development.