Michael Davern

Michael Davern, CEO of Incept and an early adopter of AI in digital marketing, shares his insights on thriving in an AI-driven landscape. He discusses why 'AI-enhanced' agencies, which blend technology with human connection, outperform 'AI-first' models. Michael emphasizes the importance of leadership and relationships in maintaining long client lifecycles. He advises agency owners to embrace innovation, actively foster team creativity, and navigate the noise created by poor tools in the market. A strong push for human-first strategies is at the core of his approach.