Meredith Metsker

Meredith Metsker, a content strategist at uConnect, has revolutionized how discovery calls are booked, seeing a remarkable 40% increase. She dives into how she constructs a content ecosystem that drives demand while emphasizing authenticity and community engagement. Meredith shares insights on crafting effective CTAs, leveraging platforms like LinkedIn, and being the face of her company's brand. Learn about her approaches to measuring success and the exciting B2B content trends she’s studying as a one-person content team.