The content powering a 40% increase in discovery calls - with Meredith Metsker

Meredith Metsker’s content playbook at uConnect has driven a 40% increase in booked discovery calls over the last 18 months.

In this episode of 95% Content hosted by Erik Jacobson (CEO of Hatch.fm), Meredith shares their community, podcast, newsletter and organic social playbook that has created an incredible amount of demand for uConnect’s all-in-one virtual career center platform, and with their niche audience of career services professionals at universities.

Here’s what we covered:

• (0:00) Intro
• (2:38) Marketing drives demand
• (5:24) Create vs. capture demand with content
• (10:29) Meredith’s content strategy
• (13:14) Downloads and subscribers growth trends
• (18:07) The content platform that has had the biggest impact
• (20:19) How to do this as a 1 person content team
• (25:16) Being the face of your company’s content brand
• (29:35) How to measure content strategy success and ROI
• (33:05) How to know if this content strategy will work for you?
• (37:00) Creating effective CTA’s in your content
• (42:17) The people doing content well that Meredith is studying
• (46:26) The B2B content trends Meredith is most excited about

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Hatch is a video-first content production agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry.

To learn more, go to hatch.fm.