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The content powering a 40% increase in discovery calls - with Meredith Metsker
Jul 3, 2024
Meredith Metsker, a content strategist at uConnect, has revolutionized how discovery calls are booked, seeing a remarkable 40% increase. She dives into how she constructs a content ecosystem that drives demand while emphasizing authenticity and community engagement. Meredith shares insights on crafting effective CTAs, leveraging platforms like LinkedIn, and being the face of her company's brand. Learn about her approaches to measuring success and the exciting B2B content trends she’s studying as a one-person content team.
48:50
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Quick takeaways
- Meredith Metsker's content strategy has significantly increased discovery calls by focusing on educational content that nurtures trust over immediate conversions.
- The collaborative approach between marketing and sales teams at uConnect enables effective demand creation and measurement of content strategy success through customer engagement insights.
Deep dives
Increase in Discovery Calls
There has been a significant 40% increase in discovery calls from 2022 to 2023, attributed to the launch of the Career Everywhere movement and an effective content strategy. This metric serves as the primary key performance indicator (KPI) for the team, indicating not only heightened interest but also improved engagement with potential clients. The strategy has focused on generating booked meetings across various channels, reinforcing the belief that good marketing catalyzes business growth. This highlights the importance of maintaining a comprehensive approach toward outreach and content creation, as it directly impacts lead generation and conversion opportunities.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode