Melissa Perri

As the year comes to a close, leaders are looking to the future and figuring out how to build out their roadmaps for 2022. On this week’s Product Thinking Podcast, Melissa Perri shares clips of some of the best insights on roadmap creation and strategic planning at different levels of an organization so that leaders can start off the new year right.  Here are some of the key points that were talked about: When building a roadmap, don't assume you can predict the future. Focus on the products that are being built now, so you can have near-term certainty with planning. Executive teams have to do discovery work if they want better estimates. [1:30] Product management needs to be tied to strategic decisions within the business. They have to be involved in the conversation around revenue growth, product growth and expansion because they need to understand the vision of the business. [6:50] Companies need Vision Led Product Management. This means being definitive about what the value of your product is, who it's being provided for and where the differentiation is going to lie. It's essentially having all the components of a product vision. [10:52] Before building a product strategy at a small scale, first figure out if one already exists at your organization. If there is, and it's being executed poorly, figure out what the essential goals are. If there’s no product strategy, do whatever you can to find out and understand the goals of the executives. Once you understand those goals, you can start to build your own product strategy. [13:46] To set strategy, leaders have to be the ones to make the choices about what to invest in for the growth of the business. They have to think about what skillsets they wish to grow in the company, what technologies they want to implement and what they can do to differentiate themselves from their competitors in 2-3 years' time. [20:30] If your sales team is going outside your company's product definition by a great deal, then you most likely don't truly understand the market your product is for. Product leaders need to communicate product-market fit to their sales teams and understand that they as product leaders don't make all the decisions. There has to be an alignment between strategy and communication in the organization. [27:09] Resources Melissa Perri on LinkedIn | Twitter MelissaPerri.com

In this Dear Melissa segment, Melissa Perri answers subscribers’ questions about product ROI techniques, how we relate our product metrics to our financial metrics, buying versus building a product, and how you can get realistic market size estimates for your team.

In this episode of Product Thinking, Melissa Perri talks with Wes Bush, CEO of ProductLed. They explore the art of product-led growth and share effective strategies for building a product that sells itself. Wes Bush is the renowned author of "Product-Led Growth: How To Build a Product That Sells Itself." He asserts that, over the past several years, the way we buy software has undergone a transformative shift. Businesses must lead with their product and allow potential customers to experience its value firsthand. Product-Led Growth provides the framework for businesses to adapt to this new era of customer-driven decision-making. It's not just a trend or buzzword but an actionable business strategy that enables companies to succeed in this new business landscape. With Wes Bush's guidance and expertise, businesses can learn to build products that sell themselves and position themselves for long-term success.

Melissa Perri welcomes Jeff Gothelf to this episode of the Product Thinking Podcast. An experienced consultant in the Agile and Lean UX space, Jeff just released the third edition of his popular book, Lean UX. Jeff talks with Melissa about how he’s shifted focus to teaching about OKRs, and why he encourages the companies he consults with to adopt this goal-setting framework to measure success. He breaks down what OKRs are, why they can’t be the only product-led change a company adopts, how many OKRs there should be within an organization, what a good OKR looks like at the executive level, and why OKRs make a “great gateway drug” to organizational agility.  Here are some key points you’ll hear Melissa and Jeff talk about: HR leadership, especially the performance, retention, and promotion factions, is taking an interest in new ways to measure success, Jeff shares. They want to learn how to deploy this new metric across their organizations so they can improve their overall internal and external performances. [5:03] Jeff shares how he educates clients about integrating their corporate strategy with their OKRs. “These things don’t exist in a vacuum and can’t be manufactured out of thin air,” he says. “They have to be derived from some kind of corporate strategy, product strategy, business unit strategy.” [9:19] Objectives are the qualitative goals that we would like to achieve; they are aspirational and inspirational, and the value of doing them should be clear. [11:02] When your teams are too independent, you run the risk of hyperlocal optimization, Jeff advises. “One of the better tactics that I've seen over the years is to take a set of teams and give them the same OKR set to hit,” he adds. “With those teams, we’ve defined what success is.” [19:09] Jeff describes an exercise he runs with most of his executive clients. They visualize the relationship between impact metrics and leading and lagging indicators in order to identify the outcomes they’re going to work toward. What this exercise ends up becoming is a top-to-bottom customer journey map. [25:44] Typically, teams get told what to build; they make a roadmap and get it approved. In Jeff’s OKR conversations with clients, he removes the output part of the process. They now have to discover what to build by practicing Lean UX, product discovery, and design thinking. Many organizations either don’t know how to do that, or they do and they make it difficult or impossible to execute the work. [33:09] Quarterly check-ins allow you to reflect on whether it makes sense to go towards the goals you’ve set for yourself. [38:06] Being a good storyteller is a key component of being a good product manager. A vast majority of product managers have to rely on bringing people together on a vision they’ve either built themselves or along with a team through storytelling, as they lead without authority. If you can tell a concise and compelling story that ties in the necessary information, that will be a valuable asset. [41:45] Resources Jeff Gothelf on LinkedIn | Twitter

Melissa Perri has a background as both a product manager and a UX-er. We learn more about the overlap between the two disciplines and discuss some of the issues surrounding their convergence. Melissa also shared some advice about applying lean methodologies to your organisation including working with hypotheses and building to learn.

In this Dear Melissa segment, Melissa Perri answers subscribers’ questions about digital transformation, including how to set up a successful digital strategy for a Fortune 500 company, how to keep your digital transformation under control without pushing it too far, and how to transition product owners into product managers.

Product management has been adopted all over the world in the last decade. But despite its popularity, great product management is still hard to come by. The Product Thinking podcast is setting out to change that. This show will cover: How product leadership influences organizational systems so that product management can thrive. What the role of a product manager looks like at every level. How to invest in yourself as a product manager at every stage of your career. Product Thinking will have two different kinds of episodes - Dear Melissa, a direct line to Melissa to pose your biggest product management questions, and deep-dive conversations with industry leading experts who are pushing the boundaries of what it looks like to excel in this industry. Melissa Perri is a product management leader turned educator and author who has trained hundreds of people around the world to think like great product leaders. Learn more at Produxlabs.com.

Renowned author Melissa Perri and seasoned product leader Denise Tilles discuss Product Operations, focusing on better decision-making for product managers. They highlight the barriers faced by product managers and the three pillars of product operations. The podcast explores the significance of teamwork, communication, and collaboration in addressing challenges within scaled organizations.

Exploring the unique aspects of TechPeaks startup accelerator, focusing on international entrepreneurs and collaboration. Paolo Lombardi shares insights on planning and deploying funds to early stage startups. Melissa describes her transformative experience in the program as a 'People accelerator.' The episode delves into the challenges and successes of building an international startup accelerator and nurturing successful startups through tailored programs.

Summary: Authors Melissa Perri and Denise Tillis discuss the evolving landscape of Product Operations, highlighting the role of Product Operations in supporting product managers, enabling scalability, and driving impactful results for businesses. They also explore strategic shifts at InVision and Pitch, the rise and fall of Envision, and the challenges of merging the Chief Product Officer and Chief Technology Officer roles. The episode also covers the relevance of product operations, implementing product operations practices, adopting product operations principles, and real-life use cases and tips for getting started.