Melanie Rua

In this engaging discussion, Melanie Rua, a Bloomberg Intelligence researcher and co-author of a pivotal report on water scarcity, shares alarming insights about the looming water crisis. Freshwater demand could outstrip supply by 40% by 2030, threatening up to $70 trillion of global GDP. Melanie dives into how water stress impacts industries from agriculture to e-commerce, and emphasizes the urgent need for businesses to adapt to these rising risks. She also discusses innovative technologies like desalination that could help combat these challenges.