Zero: The Climate Race
How water scarcity is threatening the global economy
Mar 20, 2025
In this engaging discussion, Melanie Rua, a Bloomberg Intelligence researcher and co-author of a pivotal report on water scarcity, shares alarming insights about the looming water crisis. Freshwater demand could outstrip supply by 40% by 2030, threatening up to $70 trillion of global GDP. Melanie dives into how water stress impacts industries from agriculture to e-commerce, and emphasizes the urgent need for businesses to adapt to these rising risks. She also discusses innovative technologies like desalination that could help combat these challenges.
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Quick takeaways
- Water scarcity is projected to threaten global GDP by up to $70 trillion due to increasing demand outstripping supply.
- Companies are investing in innovative technologies like desalination and alternative fibers to mitigate water scarcity's economic impact.
Deep dives
The Urgency of Water Scarcity Amid Climate Change
Water scarcity is rapidly becoming a pressing global issue influenced by climate change, with forecasted freshwater demand exceeding supply by 40% by 2030. This imbalance poses a significant threat to industries reliant on water, such as agriculture and energy, where the adverse effects are already being felt. For example, in Brazil, a severe drought has severely impacted coffee production, causing an 80% spike in prices. This indicates that the consequences of water scarcity are not only environmental but also have far-reaching economic implications.
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