Meghan McAnespie

Meghan McAnespie, Chief Innovation Officer at Grassroots Analytics, shares her journey from a politically engaged family to leading digital fundraising strategies. She discusses the importance of personalized communication to engage donors effectively. The conversation delves into the challenges of digital fundraising, such as email fatigue, and introduces the Click Collective to enhance donor outreach. Meghan emphasizes the role of data analytics and innovative tools that can transform campaigns, especially for candidates with smaller networks.