The Great Battlefield Improving Digital Fundraising with Meghan McAnespie of Grassroots Analytics
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Dec 27, 2023 Meghan McAnespie, Chief Innovation Officer at Grassroots Analytics, shares her journey from a politically engaged family to leading digital fundraising strategies. She discusses the importance of personalized communication to engage donors effectively. The conversation delves into the challenges of digital fundraising, such as email fatigue, and introduces the Click Collective to enhance donor outreach. Meghan emphasizes the role of data analytics and innovative tools that can transform campaigns, especially for candidates with smaller networks.
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First Organizing Trip Sparked Career
- Meghan McAnespie recalled leaving home to organize in Ohio for Hillary Clinton at age 20 and learning politics on the ground.
- She described how local volunteers' belief and community focus ignited her political commitment.
Nonprofit Tech Job Taught Marketing Skills
- Meghan described working at WeddingWire where she learned email marketing fundamentals and Salesforce basics.
- She said the job lacked politics' motivating call but taught technical tools used later in campaigns.
Data Needs Narrative To Sustain Momentum
- Following pure data for fundraising yields short-term wins but can drive fear-based responses and unsustainable tactics.
- Meghan argues pairing data with narrative and long-term strategy produces more durable fundraising.