Meghaan Lurtz

Dr. Meghaan Lurtz, a leading expert on the psychology of financial planning and partner at Shaping Wealth, discusses the art of identifying perfect-fit prospects. She reveals how most prospects aren’t ready for advice and shares the best questions to ask during screening. Understanding the client’s mindset before meetings is crucial, as is fostering trust and meaningful conversations. Meghaan emphasizes the balance of personal connection and technology in improving client engagement and offers strategies for creating an effective screening process.