Max Traylor

Galen Low, a professional focused on project management consultancy, joins Max Traylor, the Founder of Max Traylor LLC and known as The Consultant’s Consultant. They delve into how project managers can transition from task-focused roles to trusted advisors. The discussion highlights the importance of adopting a consultant mindset, enhancing client relationships, and delivering real value. They also explore the balance between structured processes and creative improvisation, emphasizing the skills needed to thrive in the evolving digital landscape.

Max Traylor, known as The Consultant’s Consultant, shares his transformative journey from providing standard marketing services to offering productized consulting. He explores why agencies often fall into the 'Tactician’s Trap' and how to escape it. Max reveals a game-changing tweak that resulted in a 10x price increase for a consulting package. He discusses three essential steps for agencies to start selling strategic insights instead of implementation services, emphasizing the importance of trust and strong client relationships in a rapidly evolving market.

Max Traylor, the 'Consultant’s Consultant,' shares his unfiltered insights on solopreneurship, pricing, and relationship-building. He highlights the shift from traditional agency methods to a focus on nurturing client relationships for sustainable growth. Max emphasizes the power of authenticity in communication and how it can help businesses stand out. He critiques modern inbound marketing tactics and introduces a humorous take on creating a parody agency called Beige. Overall, it's a candid discussion on adapting to a competitive marketplace.