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Max Borowitz

Founder of Caucus, a company that helps campaigns and causes send direct messages through social media to their supporters, donors, and voters to raise money and win votes. He has a background in tech entrepreneurship.

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Apr 18, 2025 • 1h 3min

Leveraging Social Media DM's for Fundraising with Max Borowitz of Caucus

Max Borowitz, Founder of Caucus and tech entrepreneur, shares insights on leveraging social media for political fundraising. He discusses the gap between voters and political ideology, emphasizing personal engagement through innovative direct messaging strategies. Max reflects on his journey from politics to tech and the challenges of startup growth. He also highlights the importance of authentic storytelling in fundraising campaigns, advocating for ethical marketing and long-term relationships with supporters.