The Great Battlefield Leveraging Social Media DM's for Fundraising with Max Borowitz of Caucus
Apr 18, 2025
Max Borowitz, Founder of Caucus and tech entrepreneur, shares insights on leveraging social media for political fundraising. He discusses the gap between voters and political ideology, emphasizing personal engagement through innovative direct messaging strategies. Max reflects on his journey from politics to tech and the challenges of startup growth. He also highlights the importance of authentic storytelling in fundraising campaigns, advocating for ethical marketing and long-term relationships with supporters.
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Early Political Campaign Experience
- Max Borowitz got his start in politics by volunteering on a campaign at age 15.
- He impressed campaign staff by quickly mastering fundraising software and making call time easier.
Social Media Fundraising Mindset
- Social media fundraising is less about lists and more about engaging through a 'storefront' mindset.
- Campaigns should treat social media as a place to interact organically, not just a data list to contact.
Service and Pricing Strategy
- Focus on providing customized, hands-on service, not just an app.
- Charge fees based on usage rather than a cut of funds raised to avoid incentivizing spammy tactics.