Max Anderson

Max Anderson, Founder and head of product at Ketch, brings a wealth of experience in privacy tech to the discussion. He explores the synergy between Consent Management Platforms (CMPs) and Data Subject Rights management, emphasizing their integration for better compliance. The conversation sheds light on the challenges Data Protection Officers face, including budget constraints and vendor expectations. Interestingly, Max contrasts the enthusiastic mindset of marketers with the cautious approach of legal practitioners towards technology adoption. He also envisions innovations for user-controlled data systems in the future.