Max Anderson (Ketch): Privacy Tech spotlight I - the future of CMPs, value vs. hype in privacy compliance SaaS

What is the practical case for combining CMPs and DSAR automation under a single technical solution or software provider? What do DPOs and CPOs struggle the most with when implementing effective privacy programs? Which Privacy Tech features are overvalued or undervalued?

Max Anderson is a seasoned product executive with a proven track record of bringing successful technology products to market in the consumer privacy, data management, and marketing space.

Prior to Ketch, Max was the Director of Product Management at Krux. After joining Salesforce as part of the Krux acquisition, he ran data privacy and consumer identity products at Salesforce, including the rollout of their industry-leading GDPR solution set. Prior to Krux, Max was a Product Manager at IPG Mediabrands, where he was responsible for multiple successful advertising measurement products. Max holds a BS in Chinese Literature from the University of Colorado.

References:

• Maxwell Anderson on LinkedIn
• Max Anderson, The liability in your privacy program: incomplete opt-out compliance (Ketch)
• GPC: Global Privacy Control
• Max Anderson, Dirty Data, Broken AI—The hidden threat derailing your competitive edge (Ketch)
• Andy Dale: DPO vs. CPO, present and future value of Privacy Tech, and the new US administration’s impact on the regulatory landscape (Masters of Privacy)
• Monica Meiterman-Rodriguez: automation, data minimization and comparative law in DSRs (Masters of Privacy)
• Sergio Maldonado, Some takeaways from PEPR’24 (USENIX Conference on Privacy Engineering Practice and Respect 2024)