Mark Kosoglow, Co-founder and CEO of Operator.ai, and Max Altschuler, Founder and General Partner of GTMfund, dive into the shifting landscape of sales and marketing tech. They discuss the alarming trend of buyers tuning out 90% of sales outreach, known as The Great Ignore. Mark shares how Operator.ai leverages AI to personalize outreach by uncovering unique insights, radically streamlining the process from 20 contacts to just 2 touches needed to secure a meeting. The duo reflects on their shared history and the challenges of relying on outdated data practices in a rapidly evolving market.