Mauricio Serna, a Colombian entrepreneur and conservationist, is on a mission to create biodiversity credits aimed at restoring cloud forests. He shares how his family's land used to be a cattle ranch and how he aims to turn it back into a thriving habitat for endangered species. The conversation reveals the mechanics of biodiversity credits and their potential for environmental conservation while also addressing skepticism around their effectiveness. Serna’s innovative approach underscores the urgent need for sustainable solutions amid widespread habitat destruction.