Mauricio Serna, a Colombian entrepreneur and conservationist, is on a mission to create biodiversity credits aimed at restoring cloud forests. He shares how his family's land used to be a cattle ranch and how he aims to turn it back into a thriving habitat for endangered species. The conversation reveals the mechanics of biodiversity credits and their potential for environmental conservation while also addressing skepticism around their effectiveness. Serna’s innovative approach underscores the urgent need for sustainable solutions amid widespread habitat destruction.
Biodiversity credits serve as a new financial instrument aimed at mitigating habitat destruction while promoting corporate social responsibility for sustainability.
Mauricio Serna's journey illustrates the challenges of transitioning from conservation goals to creating a marketable product in the corporate world.
Deep dives
New Financial Instrument: Biodiversity Credits
Biodiversity credits are introduced as a new financial instrument aimed at addressing biodiversity loss, which is a pressing issue with over a million species at risk of extinction. The concept mirrors carbon credits but focuses on protecting ecosystems instead of reducing carbon emissions. By creating a market for these credits, companies can invest in conservation efforts while also enhancing their sustainability image. This approach hopes to appeal to corporate social responsibility by allowing businesses to claim they are contributing to environmental protection.
Mauricio Serna's Entrepreneurial Journey
Mauricio Serna, a budding entrepreneur and conservationist, aims to sell biodiversity credits through his family's land, once used for cattle ranching, to protect endangered species like the spectacled bear. Although initially skeptical, Mauricio's family embraces the idea of restoring their land while generating income through biodiversity credits, believing it can be a profitable venture. Throughout the process, Mauricio reveals his challenges in transitioning from studying biology to effectively promoting a financial product to corporations. His journey reflects a blend of conservation goals and economic aspirations as he navigates the corporate world.
Challenges in the Market for Biodiversity Credits
Despite optimism, the market for biodiversity credits faces significant challenges, primarily in achieving corporate buy-in. Many companies remain hesitant to invest in these credits, fearing they may not deliver the promised environmental benefits, paralleling concerns raised previously about carbon credit markets. As Mauricio attempts to pitch his credits at the COP16 conference, he discovers that demand is lackluster, even as the biodiversity credit concept gains traction. This cautious attitude among corporations indicates a potential struggle for the widespread adoption of biodiversity credits as a viable sustainability solution.
The Future of Biodiversity and Economic Viability
The success of biodiversity credits is contingent on aligning environmental objectives with economic incentives, which requires governmental support and regulatory frameworks. Without interventions that encourage corporate investment in biodiversity protection, the risk remains that efforts will be relegated to mere marketing strategies without substantial ecological impact. Mauricio’s struggle to sell credits at COP16 highlights the gap between the urgency for biodiversity conservation and the current market realities. Without a shift in both consumer demand and corporate willingness to invest, hopes for a flourishing biodiversity credit market could remain unfulfilled.
Our planet is in serious trouble. There are a million species of plants and animals in danger of extinction, and the biggest cause is companies destroying their habitats to farm food, mine minerals, and otherwise get the raw materials to turn into the products we all consume.
So, when Mauricio Serna was in college, he realized his family's plot of land in Colombia, called El Globo, presented a unique opportunity. Sure, it had historically been a cattle ranch. But if he could get the money to turn it back into cloud forest, perhaps it could once again be a habitat for the animals who used to live there — animals like the yellow-eared parrot, the tree ocelot, and the spectacled bear (of Paddington fame).
On today's show, Mauricio's quest to make a market for a new-ish financial instrument: the biodiversity credit. We peek under the hood to try to figure out how these credits actually work. Is the hype around them a bunch of hot air? Or could they be a critical tool for saving thousands of species around the world?
Today's episode was hosted by Stan Alcorn and Alexi Horowitz-Ghazi. It was co-reported by Tomás Uprimny. It was produced by James Sneed, edited by Jess Jiang, fact-checked by Sierra Juarez, and engineered by Cena Loffredo. Alex Goldmark is Planet Money's executive producer.