Maureen Kelly

Maureen Kelly, the visionary Founder and CEO of Tarte Cosmetics, transitioned from a budding clinical psychologist to a beauty entrepreneur, fueled by passion and resilience. She shares her adventurous journey from maxing out credit cards to knocking on doors of retailers in New York City. With a pivotal moment at Bendel's and an Oprah endorsement, Maureen details the breakthrough moments that shaped her brand. She also reflects on navigating personal loss while scaling Tarte, emphasizing the blend of hard work, community support, and authenticity in her success.

Maureen Kelly, Founder and CEO of Tarte Cosmetics, shares her innovative insights alongside Marcel Yeager, Founder of Career Valet. They dive into the secrets of marketing strategies for emerging brands, such as sweat-wicking underwear and chemical-free hair care. Topics include personalized marketing, leveraging social media trends, and the importance of authentic storytelling. Kelly and Yeager also discuss entrepreneurial challenges, empowering career trajectories, and how to engage audiences through innovative techniques.