In this discussion, Matthew Solari, VP of Creative and Story at BRC, shares his vast expertise in cultural storytelling and its impact on community legacies. He highlights the importance of personal narratives in shaping our identities, illustrated by his family's meaningful celebrations, such as honoring St. Anthony. Solari also touches on how storytelling fosters healing in communities and explores the complexities of legacy through examples like Michael Jackson. His insights remind us that each shared story contributes to our collective history.

Matthew Solari, Vice President and Creative Director at BRC Imagination Arts, discusses transforming complex topics into captivating stories. He explores the collaborative processes behind immersive narratives, like those crafted for NASA at the Kennedy Space Center. Solari shares insights on the evolving paths in themed entertainment, emphasizing the importance of personal journeys and diverse voices in storytelling. He highlights the role of writers as 'narrative glue' and the need for emotional engagement in creating lasting audience connections.