Masters of Storytelling Bonus: Matthew Solari and Writing for Immersive Experiences
May 5, 2022
Matthew Solari, Vice President and Creative Director at BRC Imagination Arts, discusses transforming complex topics into captivating stories. He explores the collaborative processes behind immersive narratives, like those crafted for NASA at the Kennedy Space Center. Solari shares insights on the evolving paths in themed entertainment, emphasizing the importance of personal journeys and diverse voices in storytelling. He highlights the role of writers as 'narrative glue' and the need for emotional engagement in creating lasting audience connections.
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