Matthew Kimberley

Matthew Kimberley, an expert in helping agency owners find right-fit clients, shares insights on building authentic relationships aligned with agency values. He introduces the 'Red Velvet Rope Policy' to clearly define ideal clients. Kimberley emphasizes the importance of nurturing relationships and maintaining trust in client interactions. The discussion includes strategies to avoid lowering standards for tough times, ensuring agency owners can focus on clients who truly excite them while fostering connections that drive sustainable growth.