Matthew Carnevale

Matt Carnevale, Head of Community at Exit Five, shares how they doubled community membership and boosted engagement in less than a year. He emphasizes treating the community like a product, which is pivotal for growth. Key strategies include leveraging audience feedback, effective onboarding, and implementing 'tripwires' to enhance engagement. There’s a strong focus on converting LinkedIn followers into active members and continuously refining offerings based on member insights. This approach is a game changer for B2B communities!

Matthew Carnevale, Head of Community at Exit Five, shares his expertise in scaling B2B communities. He reveals how to engage members and create value-driven programming, leading to over 5,000 community members. Matthew discusses the shift to a gated community format and the balance between in-person events and digital interactions. He offers insights on seeding communities with experts, measuring engagement, and balancing immediate wins with long-term growth strategies. Perfect for anyone looking to build a thriving B2B community!