Matt Trandall

Head of West at Lyft Media, with a career that spans strategic leadership, regional growth, and cutting-edge brand partnerships. He shares his journey and Lyft’s transformation into a dynamic, data-driven media platform.

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Aug 5, 2025 • 27min

From Rides to Reach: Mobility Media Unlocked

Matt Trandall, Head of West at Lyft Media, shares his insights on transforming life on the road into engaging advertising experiences. He discusses Lyft's shift from rideshare to a mobility media powerhouse, blending data with creativity. The conversation covers the power of personalized, omni-channel campaigns and collaborations, such as those with Paramount for Sonic 3. Trandall also touches on the challenges and innovations in responsible data use, AI technologies, and the future of autonomous advertising, offering a peek into what's next for Lyft Media.

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