Future Proof From Rides to Reach: Mobility Media Unlocked
Aug 5, 2025
Matt Trandall, Head of West at Lyft Media, shares his insights on transforming life on the road into engaging advertising experiences. He discusses Lyft's shift from rideshare to a mobility media powerhouse, blending data with creativity. The conversation covers the power of personalized, omni-channel campaigns and collaborations, such as those with Paramount for Sonic 3. Trandall also touches on the challenges and innovations in responsible data use, AI technologies, and the future of autonomous advertising, offering a peek into what's next for Lyft Media.
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Matt's Early Media Journey
- Matt Trandall started in media on the agency side working the Lexus account at Team One.
- He early embraced streaming music's growth and convinced Pandora to hire him, helping scale it from $50M to nearly $1B.
Car Ownership Declining
- Car ownership is declining due to costs and convenience of rideshares.
- People increasingly prefer rideshare for events rather than driving themselves.
Step Back for Clarity
- Step back regularly to see the bigger business and personal picture.
- Being present and taking breaks improves leadership effectiveness and family focus.
