Matt McCabe

Matt McCabe, Executive Vice President and Chief Merchandising Officer at Academy Sports + Outdoors, shares insights on the company's ambitious store expansion strategy. He reveals the exciting addition of the Jordan Brand to 145 locations and its e-commerce platform, catering to customer demands for style and performance. McCabe discusses the significance of tailored marketing for the Hispanic demographic and the need to adapt product offerings, especially amidst economic challenges. Emphasizing customer engagement, he highlights strategies to balance value and diversity in product selection.