Total Retail Talks Inside Academy Sports + Outdoors' Store Expansion Strategy
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May 26, 2025 Matt McCabe, Executive Vice President and Chief Merchandising Officer at Academy Sports + Outdoors, shares insights on the company's ambitious store expansion strategy. He reveals the exciting addition of the Jordan Brand to 145 locations and its e-commerce platform, catering to customer demands for style and performance. McCabe discusses the significance of tailored marketing for the Hispanic demographic and the need to adapt product offerings, especially amidst economic challenges. Emphasizing customer engagement, he highlights strategies to balance value and diversity in product selection.
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Jordan Brand Launch Story
- Academy Sports responded to years of customer requests by adding the Jordan Brand to 145 stores and its e-commerce site.
- Jordan offers performance and style, bridging athletic and casual wear, while expanding Academy's product levels.
Effective Brand Launch Strategy
- Maximize brand launch impact with strong, integrated marketing campaigns and prime in-store placement.
- Group Jordan brand adult apparel and footwear together for greater visual impact and customer engagement.
Power of Localization
- Localization enhances store relevance by tailoring product assortments to regional preferences and local climate.
- This personalized approach boosts store performance and customer satisfaction across diverse markets.