Matt Maynard

In this engaging conversation, Matt Maynard, VP of Global Brand at Asana, shares insights from his extensive marketing experience. He emphasizes the importance of building memory with future buyers and leveraging Category Entry Points (CEPs) to enhance brand recognition. Matt discusses the balance between distinctiveness and differentiation, and how brands can utilize frameworks like ABLE to measure impact effectively. He also tackles common pitfalls in brand strategy and offers practical advice for B2B marketers aiming to make brand a key growth driver.