In this engaging discussion, Matt Hylland, a financial advisor at Arnold & Moat Wealth Management, seeks solutions for his plummeting website traffic. He grapples with how to balance his SEO efforts with other marketing strategies. The hosts unpack the nuances of content management, advising on when to refresh old posts versus creating new ones. They emphasize the importance of understanding client conversions and suggest leveraging platforms like Google Ads and YouTube. Tune in for insights on transforming SEO from a time-suck to a lead-generating powerhouse!