Colin White, Head of Demand Generation at Clearbit, shares his expertise on aligning marketing with sales to optimize revenue. Tara Robertson, Senior Manager of Demand Generation at Chili Piper, offers insights into effective demand generation strategies and best practices for collaboration. Matt Ferriss, Senior Director of Enterprise Sales at Bombora, discusses vital communication tactics for sales and marketing teams. They explore leadership buy-in, ideal meeting cadences, and essential sales materials, all aimed at enhancing teamwork to meet business objectives.