Matt Cole, Brewmaster at Fat Head's Brewery, is known for crafting award-winning beers with a Midwestern touch. He discusses the creation of their flagship IPA, Head Hunter, blending West Coast vibes with an inviting warmth. Cole shares insights on hop selection, emphasizing teamwork and the impact of whole-cone hops. He also dives into the innovative practices behind open fermentation for German-style beers and the importance of quality ingredients and process. Throughout, he illustrates the artistry and science of brewing balanced flavors.