Matt Baer

Chief Executive Officer of Stitch Fix who joined in 2023 to lead a company turnaround, focusing on technology-driven personalization and AI-enabled stylist experiences.

Best podcasts with Matt Baer

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Oct 27, 2025 • 23min

Only 10% enjoy shopping for clothes — Stitch Fix wants to change that

Matt Baer, the new CEO of Stitch Fix, discusses his mission to transform the struggling company with technology and personalization. He highlights the chaotic experiences in retail and positions Stitch Fix as a curated alternative. Baer emphasizes the role of AI in enhancing customer service while maintaining a hybrid approach with human stylists. He also shares insights on expanding product offerings and the importance of convenience in shopping. With renewed strategies, Baer is optimistic about reclaiming market share and improving customer experiences.

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